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Marketing

Making a lasting impression with clients

Harbor Financial  understands the importance of managing and building your brand as a Financial Professional. This goes beyond simply extending the brand of the firm you’ve chosen to partner with – this is building your brand with your clients. That’s why we have a both an in-house marketing team as well as access to the marketing professionals at our clearing firm who are dedicated to serving their clients – Financial Professionals like you. Whether you choose to create your own brand or use Harbor’s, our marketing team helps you to tell your story and market your services.

We encourage representatives to use our capabilities for custom branding, social media and website development to grow their businesses. Combining marketing experience with intimate financial services knowledge, we work closely with Financial Professionals to translate their vision into reality by developing materials that fit their style, reflect their standards and connect with their target audience.

We want your clients and prospects to see you for the accomplished, unique professionals you are.

Leverage the expertise of our full-service marketing team.

We can help you define your marketing objectives, design materials to communicate your message and deliver that message to your target audience. 

You’ll have access to a team of seasoned account managers that will serve as your marketing strategist and personal concierge, walking you through the creative process from idea to execution. Behind the scenes, a team of specialized writers, designers and technical experts will craft a memorable brand that defines who you are and how you help your clients achieve their goals.

Our in-house marketing team can assist you in designing and producing compelling materials to support your brand. The  marketing team will help you develop a custom brand that reflects your values, personality and expertise – carried throughout your suite of marketing materials. After all, your clients already know your name and what you stand for. Why not leverage that goodwill?

Our graphic designer specializes in helping representatives establish their initial brand from conception to execution by delivering a coordinated suite of marketing pieces designed to complement the value and expertise you provide, strengthen relationships with your clients and advance your business. Core collateral pieces, include:

  • Logos
  • Stationery
  • Bio flyers
  • Pitchbooks
  • Brochures

Through our clearing firm, you’ll have access to copy writers who have an in-depth understanding of the financial matters most relevant to you and your clients. The tenured team of writers can help you communicate who you are and what you do, reinforce your credibility, and inspire confidence in your clients and prospects.

A website should not only deliver a great first impression, but also serves as a functional, ongoing point of engagement for your clients. You’ll have access to interactive content and thought leadership that is updated regularly, and can be fully integrated into your site, as well as direct account access to keep clients and prospects coming back. Our in-house team can assist with development and updates to your website as well as give the you the ability to add your own content that resonates with your brand & target audience. 

Social media provides you with an efficient and authentic way of engaging clients and prospects. A thoughtful approach to social media can bring your brand to life – and grow your business. If you’re ready to incorporate social media into your practice, you’ll have full, compliant access to social media tools including LinkedIn, Facebook and Twitter as well as tools to measure engagement. You can create your own posts or pull from a library of preapproved content to reach your target audience.

We have a team of seasoned account managers that will serve as your marketing strategist and personal concierge, walking you through the creative process from idea to execution. Behind the scenes, a team of specialized writers, designers and technical experts will craft a memorable brand that defines who you are and how you help your clients achieve their goals.

Raymond James Marketing specializes in designing and producing compelling materials to support your brand. Our in-house marketing team will help you develop a custom brand that reflects your values, personality and expertise – carried throughout your suite of marketing materials. After all, your clients already know your name and what you stand for. Why not leverage that goodwill?

Our graphic designers specialize in helping advisors establish their initial brand from conception to execution by delivering a coordinated suite of marketing pieces designed to complement the value and expertise you provide, strengthen relationships with your clients and advance your business. Core collateral pieces, include:

  • Logos
  • Stationery
  • Target market fliers
  • Bio fliers
  • Pitchbooks
  • Brochures

Unlike typical ad agencies, we specialize in serving only Raymond James financial advisors, so our writers have an in-depth understanding of the financial matters most relevant to you and your clients. Our tenured team of writers can help you communicate who you are and what you do, reinforce your credibility and inspire confidence in your clients and prospects.

Our award-winning team of writers and designers can help deliver a website that not only will make a great first impression, but also serves as a functional, ongoing point of engagement for your clients. We offer interactive content and thought leadership that is updated regularly, and can be fully integrated into your site, as well as direct account access to keep clients and prospects coming back. And yes, you can add your own content, too.

Our full-service video and audio studio provides useful insights from Raymond James thought leaders to support planning for all aspects of life. Our timely videos update automatically on advisor websites and span topics including planning, investing and quality of life.

Social media provides you with an efficient and authentic way of engaging clients and prospects. A thoughtful approach to social media can bring your brand to life – and grow your business. If you’re ready to incorporate social media into your practice, you’ll have full, compliant access to social media tools including LinkedIn, Facebook and Twitter as well as tools to measure engagement. You can create your own posts or pull from a library of preapproved content to reach your target audience.

Ready to learn more?

Now that you have scratched the surface of the possibilities that await you here, get the whole story. Have a confidential conversation with our consultant about what your business would look like as Financial Professional with Harbor Financial.

Contact a Consultant

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